The Art of Individuality
Fashions Finest brought together an eclectic group of independent designers for a showcase filled with colour, craftsmanship, couture detail and individual expression. Presented during London Fashion Week, the event offered a platform for designers working across very different creative directions, from highly embellished eveningwear to contemporary ready-to-wear, jewellery and accessories. With names including Marianna Harutunian, Metamorph, Quirky Couture, Diamonds Are Forever, Fiori Couture, JZJ Couture, Iwona Luka, Rob Bacon, B Dodi, Marita Moreno, Gufo Wear and Reka Orosz, the presentation demonstrated just how diverse independent fashion can be.
The Art of Individuality
Fashions Finest brought together an eclectic group of independent designers for a showcase filled with colour, craftsmanship, couture detail and individual expression. Presented during London Fashion Week, the event offered a platform for designers working across very different creative directions, from highly embellished eveningwear to contemporary ready-to-wear, jewellery and accessories. With names including Marianna Harutunian, Metamorph, Quirky Couture, Diamonds Are Forever, Fiori Couture, JZJ Couture, Iwona Luka, Rob Bacon, B Dodi, Marita Moreno, Gufo Wear and Reka Orosz, the presentation demonstrated just how diverse independent fashion can be.
Couture with Personality
One of the defining characteristics of the showcase was its individuality. Rather than following one unified aesthetic, each designer brought a recognisable visual identity to the catwalk. Marianna Harutunian’s work reflected the glamour and precision of couture jewellery, while the collections from Quirky Couture and Fiori Couture explored more decorative and expressive approaches to fashion. Elsewhere, JZJ Couture and Iwona Luka demonstrated the continuing appeal of carefully constructed occasionwear, where silhouette, embellishment and fabric work become central to the identity of a garment.
Embellishment and Craftsmanship
Surface detail played a major role throughout the presentation. Sequins, embroidery, crystals, decorative appliqué and elaborate jewellery created garments designed to attract attention. For independent designers, craftsmanship is often particularly important. Without relying on a recognisable commercial formula, the clothing can communicate its identity through construction and detail. This was evident across the showcase, where gowns and statement pieces were given character through intricate finishes and carefully considered decoration.
Diamonds, Jewellery and Couture
The presence of designers such as Marianna Harutunian and Diamonds Are Forever brought a strong jewellery influence to the presentation. Jewellery can completely change the character of a fashion look, and within a couture-focused environment it becomes part of the overall styling rather than simply an accessory. Sparkle, metallic surfaces and statement pieces introduced a sense of glamour and helped create some of the presentation’s most dramatic visual moments. These details also worked particularly well under the lights of the catwalk, where reflective surfaces could shift as the models moved.
Fashion Beyond the Traditional
The variety of designers also demonstrated that independent fashion does not have to fit comfortably within conventional categories. Marita Moreno brought an alternative perspective to accessories and sustainable design, while Gufo Wear explored a more contemporary fashion direction. Reka Orosz and Rob Bacon added further diversity to the showcase, reinforcing the idea that London Fashion Week can provide a platform for very different approaches to design. The contrast between the designers became part of the appeal. One look might be romantic and highly embellished, while the next could be graphic, architectural, playful or deliberately unconventional.
The Drama of the Catwalk
The catwalk gave these individual collections a shared sense of occasion. Models became moving canvases for the designers, allowing the audience to see how the garments behaved in motion. Long skirts, structured silhouettes, flowing fabrics and statement details changed as each look moved from one end of the runway to the other. For CARRO Studio, these moments offer an opportunity to capture more than a static garment. The photographs preserve movement, styling, expression and atmosphere, creating a visual record of the event.
CARRO Studio Behind the Lens
CARRO Studio’s photography captures the diversity of the Fashions Finest showcase through portraits, full-length fashion images and detailed views of the collections. The camera draws attention to the details that define independent design, an unusual silhouette, a decorative surface, an intricate accessory or the way a particular fabric catches the light. Portraits are particularly effective in this environment because they reveal the relationship between designer, garment and model. Expression and posture become part of the styling, giving each image its own personality. Fashions Finest represents an important side of London fashion: the space where emerging and independent designers can experiment, develop their identities and present work outside the conventions of mainstream fashion. The SS17 showcase celebrated that freedom through an unusually broad mix of designers and aesthetics. Couture, jewellery, accessories, contemporary design and imaginative styling shared the same catwalk, creating a presentation that felt energetic and unpredictable. Through CARRO Studio’s lens, the showcase becomes a record of that diversity; a collection of fashion portraits capturing the craftsmanship, creativity and individuality of designers who bring their own perspective to London Fashion Week.
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