There was an unmistakable nostalgic quality to the collection, but it never felt like simple vintage dressing. CMMN SWDN played with the idea of a younger man borrowing from an older generation, creating what one contemporary review described as a “boy trying on his dad’s clothes” attitude. Boxier cuts, cropped jackets and relaxed trousers gave familiar menswear shapes a new proportion. The silhouettes were deliberately relaxed, with oversized bottoms, cropped tops, boxy shirts and jackets with generous sleeves. This contrast of volume and proportion gave the clothing an easy, youthful character while maintaining a strong fashion identity.

Prints, Texture and Colour

CMMN SWDN also used print as an important part of the collection. Reproductions of famous artworks were transformed into high-definition heat-transfer prints, bringing an almost photographic quality to shirts and other pieces. The collection moved through navy, brown and grey, punctuated with softer nude and yellow tones. Striped shirts, cropped tailoring and contrasting textures added further depth. Rather than relying on elaborate decoration, the interest came from the relationship between fabric, print, proportion and layering.

Genuine Fake

The collection was presented under the title “Genuine Fake”, reflecting CMMN SWDN’s interest in the blurred boundary between fashion and art. Even the neck labels played with this idea, reinforcing the designers’ deliberately questioning approach to what constitutes an original work and what belongs to fashion. It gave the collection an intellectual edge without taking away from its wearability. These were clothes designed to be mixed, layered and interpreted by the person wearing them.

CMMN SWDN Through the CARRO Lens

For CARRO, the collection offered plenty to explore photographically: oversized silhouettes, cropped proportions, graphic prints and the subtle shifts between colour and texture. The photographs capture the character of the clothes as much as the individual pieces, showing how CMMN SWDN used proportion and styling to create a recognisable attitude. Against the atmosphere of London Collections Men, the collection stood out for its youthful interpretation of familiar menswear codes. CMMN SWDN demonstrated that contemporary menswear does not need to abandon tradition to feel new. By borrowing from the past and reshaping it through proportion, print and attitude, the label created a collection that felt both nostalgic and distinctly modern.