The New Street Uniform
AVOC brought a distinctly urban energy to the Paris menswear catwalk, combining technical sportswear, relaxed tailoring and experimental silhouettes into a wardrobe that felt youthful, graphic and deliberately unconventional. Founded by Laura Do and Bastien Laurent, the Paris-based label developed a language around pure, often technical and unisex streetwear, with an emphasis on urban culture and a refusal to remain confined by traditional ideas of menswear.
Streetwear with a Fashion Perspective
At the heart of AVOC is a tension between everyday clothing and fashion experimentation. Familiar pieces, jackets, trousers, sweatshirts and outerwear, are pushed through unusual proportions, layering and construction. The result is streetwear that feels considered rather than purely casual. Silhouettes can become oversized and sculptural, while more fitted elements create contrast within the same look.
Playing with Proportion
Proportion is one of the most recognisable elements of AVOC’s menswear. The collection explores the relationship between wide and narrow shapes, longer layers and cropped pieces, creating silhouettes that shift as the models move. That approach gives the clothing a strong graphic quality on the catwalk. Rather than relying heavily on decoration, the shape of the garment becomes part of the visual statement.
Technical Meets Urban
AVOC’s interest in technical clothing gives the collection a functional edge. Outerwear, sportswear-inspired pieces and practical construction details sit comfortably alongside more fashion-forward shapes. The brand has been described as producing streetwear that is often technical and unisex, with a strong visual and scenographic identity surrounding its collections. This combination of utility and experimentation gives the clothes a sense of movement, garments designed for an urban environment but treated with the imagination of contemporary fashion.
Colour and Graphic Contrast
Colour becomes particularly effective when set against the collection’s more utilitarian shapes. Bright tones can transform a simple jacket or pair of trousers into a statement, while darker shades provide a more restrained foundation. AVOC’s menswear has also explored bold graphic ideas and contrasting combinations, creating looks that photograph with a strong visual immediacy. Contemporary coverage of the label’s work describes its aesthetic as pop-influenced, urban and connected to a younger generation.
Fashion Without Strict Boundaries
AVOC’s approach to menswear is deliberately open. The label’s interest in unisex clothing allows garments to be considered through silhouette, attitude and proportion rather than conventional gender codes. That sense of freedom is particularly apparent on the catwalk, where familiar menswear references can be distorted, layered or reinterpreted to create something more expressive.
The AVOC Silhouette
There is a certain architectural quality to the clothes. Jackets become broader, trousers alter the line of the body and layers create new shapes around the wearer. Earlier AVOC collections demonstrated this through wrap constructions, asymmetric proportions and monochromatic combinations, showing the label’s continuing interest in clothing as structure as much as clothing as decoration.
CARRO Studio Behind the Lens
CARRO Studio’s photography captures AVOC at its most dynamic, when the clothes are moving and the relationship between silhouette, body and garment becomes clear. The catwalk images allow the construction of each look to take centre stage: oversized outerwear, graphic layers, contrasting proportions and the details that give the collection its urban character. Rather than simply recording the runway, CARRO’s photography emphasises the fashion itself, preserving the attitude and energy of the collection through the movement of the models.
A New Urban Uniform
AVOC’s menswear demonstrates how streetwear can become a sophisticated design language. Technical fabrics, expressive proportions and urban references are brought together without losing the immediacy that makes streetwear so compelling. Through CARRO Studio’s lens, the collection becomes a study in movement, proportion and contemporary Parisian youth culture, a wardrobe that looks beyond conventional menswear and treats the street as a space for experimentation.
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